Many business owners think that posting on Facebook is “free marketing.” While it’s true that setting up a Facebook page costs nothing, growing your visibility and getting real business results online requires more than just likes and shares. One of the most powerful — yet underused — tools for this is the Facebook Pixel. What Is the Facebook Pixel? The Facebook Pixel is a small piece of code you install on your website. Once it’s in place, it tracks how people interact with your site after seeing your Facebook or Instagram content.Think......

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